Common Mistakes to Avoid in Your English-Language Wine Marketing
You’ve worked hard to craft some truly exceptional wines and your marketing should reflect that. But a mistranslation or a misleading word choice can undermine your brand’s credibility in a…
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PIWI Wines: A Fungus-Resistant Future
As climate change, rising production costs and environmental pressures reshape the wine industry, a quiet revolution is taking root in vineyards across Europe. PIWI wines, produced from fungus-resistant grape varieties,…
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Beyond Glass: The Future of Wine Packaging
With climate change at the forefront of industry concern, sustainability in wine production is an issue that remains under constant scrutiny, with the use of glass wine bottles a hot…
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Light Strike – The Wine Fault That Matters More Than You Think
Light strike is a wine fault caused by exposure to UV light, leading to undesirable cabbage-like aromas in delicate wines. To avoid this, store wines in dark, cool places, choosing…
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